Advertising policy

Last updated: 3 November 2026

Root makes money from producers who pay for Root Pro and for Sponsored placements. These rules apply on rootfood.app, in the Root app and in the Field & Table newsletter. They follow the UK CAP Code, the UK Digital Markets, Competition and Consumers Act 2024, and the EU Unfair Commercial Practices Directive and Digital Services Act.

What a Sponsored placement is

• A paid placement shows in its own row, "Sponsored near you", on the map and on county pages, or as a sponsor slot in the newsletter.
• Every paid placement carries the word Sponsored, next to the item and visible without hovering or tapping.
• A row shows at most three, with no more than one per business. They take turns, so no one sponsor holds the top slot.
• When no one has paid for a county, the row shows recently checked places instead, labelled "Recently verified". Nobody pays for those.

What paying does not change

• Organic results (the map, search results, lists, county and town pages) are never reordered, filtered or hidden because someone paid.
• A sponsor cannot remove or hide other listings, corrections or reviews.
• Root Pro gives a producer tools to manage their listing. It does not move them up in organic results.
• Opening hours, products and other facts follow the same checks for every place, paid or not.

Who sees which placement, and why

Sponsored placements are targeted only by the county you are looking at on the map or the county page you are on. We do not use your location, browsing history, cookies or any profile of you to choose them. The business named on the placement is the one that paid for it.

What we accept

We only sell placements to the kind of places Root lists: farms, farm shops, milk vending machines, farm-gate stalls and honesty boxes, markets, and shops that sell food from local farms. The business must have a claimed listing, give us the trader details in our terms, and only sell products that comply with the law where they sell them. We can refuse or remove a placement that breaks these rules, and we refund any unused part if we remove it for a reason that is not the sponsor's fault.

User content is not paid

Corrections, trip reports and reviews come from users. We do not pay for them, and businesses cannot pay to add, change or remove them. See our reviews policy.

Questions or a placement you think breaks these rules: contact us.