Root

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Press kit

Root is a free, privacy-first map of local food: farm shops, milk vending machines, farm-gate stalls and markets. It launches in Devon and Somerset and covers the UK and Ireland. Everything on this page is free to use in coverage of Root.

Launch: Devon and Somerset

Root launches with Devon and Somerset as its home region: every farm shop, milk machine, honesty box and market we can find, with opening hours, what they sell and how to get there. Shoppers can browse without signing up. Farmers can claim their listing for free to keep it up to date.

Fact sheet

Name
Root (Root Food)
What it is
A map of farm shops and local food, on the web and iPhone
Website
rootfood.app
Launch region
Devon and Somerset
Coverage
England, Scotland, Wales, Northern Ireland and Ireland; site in 10 languages
Milk machines
169 listed, 23 in Devon and Somerset (as of 15 November 2026, see the index)
Price
Free; no account needed to browse
Data
OpenStreetMap (ODbL), Food Standards Agency open data, producer and visitor updates
Company
SPR Labs Ltd, UK
Founder
Jacob Sprake

Story angles

  • The milk machine map. Farm milk vending machines have spread across the West Country. Root counts them county by county, with a dated index anyone can cite.
  • Buy from the farm, not the supermarket. A free map of farm shops, farm-gate stalls, honesty boxes and markets in Devon and Somerset, so shoppers can spend locally in a couple of taps.
  • Privacy-first by design. No account to browse, no ad tracking, location only while you use it. A local app that doesn't sell its users.
  • Open data, not scraped data. Built on OpenStreetMap and Food Standards Agency open data, with a source and last-checked date on every listing. No copied reviews or photos.
  • Christmas on the farm. Which farms are taking orders for turkeys, geese, trees and hampers, with order-by dates where the farm has published them.

Logos and screenshots

Please don't alter the logo. Map screenshots contain data © OpenStreetMap contributors.

Data you can cite

Press contact

Jacob Sprake, founder. Email hello@rootfood.app with “Press” in the subject. Interviews, data requests and farm introductions in Devon and Somerset are welcome.